Welcome to the Archive
Icon Training App
- Product Build
- Public
AI-enabled fitness marketplace app connecting users with coach-led training experiences, progress-led journeys and scalable product logic.
Product direction, user journeys, coach and user flows, AI-assisted training logic and first-version product scope.
Explore Icon TrainingBluePrint AI
- Product Build
- Public
AI-enabled PRD builder that turns rough ideas, workflows and product opportunities into clear product plans before development begins.
Guided intake, AI diagnosis flow, PRD-style output, lead capture journey and conversion pathway.
Rive & Limn
- Live Build
- Public
Strategy-led website and diagnostic experience for a brand and growth consultancy working with complex businesses.
Website structure, proposition, diagnostic journey, service flow and conversion pathway.
Explore Rive & LimnALPAC London
- Live Build
- Public
Premium fragrance website and product storytelling system for a limited-drop perfume brand.
Website direction, product story, drop structure, fragrance page logic and launch journey.
Open ALPACFreedom Airlines
- Launch Build
- Public / semi-public
Created the web presence for a regional airline launching domestic routes across Bangladesh, including investor portal, route information and pre-launch registration.
Launch website, route information structure, investor portal and pre-launch registration journey.
Open FreedomBasenote Solutions
- Live Build
- Public
Web presence for a strategy and technology platform supporting fragrance entrepreneurs with clearer systems, positioning and product tools.
Website structure, proposition, service messaging and product-led positioning.
Open BasenoteIcon Training Website
- Live Build
- Public
Website and launch presence for an AI-powered fitness coach marketplace, helping users understand the product, coaches and value of personalised training.
Launch messaging, website structure, product explanation, coach marketplace positioning and user journey.
Open Icon TrainingPrivate AI Formulation Tool
- Private Build
- Protected
Protected AI-enabled workflow for a specialist formulation process. Details remain private while the system is in development.
Product logic, AI-assisted workflow, input and output structure, specialist user journey and first-version scope.
Private CRM System
- Private Build
- Protected
Custom CRM and operational workflow system for managing clients, projects and internal processes.
CRM architecture, workflow mapping, client and project logic, internal dashboard structure and operational scope.
Private AI System
- Private Build
- Protected
Protected AI-enabled product currently in development.
AI workflow logic, product scoping, user journey, input and output structure and first-version build direction.
Clinic Conversion Concept
- Concept Build
- Protected
Conversion-led digital concept for a clinic website and booking journey.
Website concept, customer journey direction, trust-building structure, booking pathway and service page logic.
Growth Map Diagnostic
- Product Build
- Public
Diagnostic journey designed to help businesses understand what may be blocking growth before entering a sales conversation.
Question flow, diagnostic logic, result categories, email output journey and conversion pathway.
Open Growth Map