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For people building something that does not exist yet.

Arizmi Labs is a product and software studio helping founders, operators and teams turn early ideas into working digital products, platforms and AI-enabled systems.

We bring together product thinking, technical build and commercial judgement, so the thing in your head can become something people can use.

Why Arizmi?

The name Arizmi is drawn from al-Khwarizmi, one of history’s great system thinkers. His work helped give the world algebra, algorithms and a new way to break complexity down into something solvable.

This is the idea behind the studio: take something complex, find the logic inside it and turn it into something useful.

The way we think

We work with three core principles in mind:

  1. 01

    Move fast, with structure

    Speed matters, but so do the decisions behind the build.

  2. 02

    Build around the user

    The product has to make sense for the people using it, not just the team commissioning it.

  3. 03

    Leave room for the next version

    A strong first version should be able to launch, learn and improve.

The team in the lab

Arizmi brings together product, software, AI, strategy and operations thinking, so ideas can be shaped, built and improved from more than one angle.

  • Kaynat Choudhury

    Kaynat brings the strategic, commercial and customer intelligence behind Arizmi.

  • Mish Choudhury

    Mish brings the conviction and founder energy behind Arizmi.

  • Taseen Choudhury

    Taseen brings tech-first commercial thinking into Arizmi.

  • Rafeed Iqbal

    Rafeed brings the engineering logic behind Arizmi.

For people building something that does not exist yet.

Ready to build?

Early idea, messy workflow, ambitious product or system nobody has built for you properly yet, this is where Arizmi is useful.

We help find the shape, build the system and move it towards something people can use.